Neuro Ideation™
The first methodical way to get to breakthrough innovation
UPSKILL your Innovation Techniques
Ideas get composed in your BRAIN
As your innovation develops you need FINANCE
Innovation value is created in the MARKET
Learn to manage the key aspects of innovation success
Neuro Ideation & Lateral Ideation
Every idea created is a composition of past experiences. This understanding based in neuroscience is the foundation for Neuro Ideation – a technique that goes far beyond brainstorming.
One key aspect is the fact that our creative mind “thinks” lateral and not linear. We learn almost everything in step by step manner – linear. But creativity works laterally. Our two brain halves are connected with about 200 Million nerve fibers (Axons). And they fire parallel. This is where every moment in idea creation works differently.
To learn more about Neuro Ideation, you may want to watch our Webinar Recording.
How do we think?
When understanding how our mind composes and processes ideas, we must ask how we can leverage those cognitive abilities, control them, influence them, and improve our thinking skills. Neuro Ideation is a gateway to a completely new understanding of how ideas get composed.
| Experiences are Innovation Gold | |
| Customers are the most relevant experience owner. As a result, customers are strategically valuable to any market-facing innovation project. The Innovation Opportunity Discovery method leverages the customer perspective to transform their feedback into groundbreaking innovation. It is highly recommended that you add some selected customers with a great level of the 8C cognitive abilities to your team.
Imagine the following ideation process is like climbing Mount Everest. All the preparation so far gave you everything you need to get up. Now you are at the base camp of the ‘Idea Mountain’. You and your team need to fuse to one and begin to climb. |
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| 1) First Principle Thinking | |
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First principle thinking is a powerful technique to empty your brain and start from scratch. Don’t get irritated by existing situations, limitations, or anything that is known for not working. The team must explore the most rudimentary elements that are necessary to constitute a situation or solution. Everything that is “innovated” on top of it indicates a new layer of thinking. Experiment with different thoughts to put on top of each other. Let the brain play with those layers in an unattended thought modus. You reached Camp 1. |
| 2) Analogous Experience Connections | |
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Analogous experience search describes a search operation in the brain for similar situations. Add a layer of complexity by searching for similar but definitely UNRELATED situations. The brain then looks for unrelated past experiences that are similar. Analogous experience connections are NOT ideation mechanisms but a primer for different thoughts. The process is only to list analogous situations – not to create analogous ideas. At this point, the innovation team has reached Camp 2. |
| 3) Idea Confluence | |
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After analogous ideas were found, study idea confluence in the area of interest and in past innovations. You notice that one idea has been built on top of another. Your brain connects that process with the previous analogous idea process. It may try to indicate things that need to be innovated before you get to the ultimate solution. Now play with thoughts that build innovative solutions on top of what you have – yet it will not be the final outcome. Keep idea confluence in mind throughout the entire ideation process and thereafter. At this point, the team has reached Camp 3 in the ideation journey. |
| 4) CallomBurst | |
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The next phase is focused on evaluating the current ideas for their innovative potential without limit. You are now looking for the ideal solution that is far out in the future under the assumption that you have unlimited time, unlimited financial resources, unlimited access to the most unique experts and you have a guardian angel that helps you think the impossible. Discuss solution options and keep in mind that you will want to use all ideas that are composed in this session. Try to get so far in thinking that you know the solution is is impossible to realize. This is not a waste of time. It will tell you when you crossed the line of your own capacity. And only then have you reached your maximum intellectual and cognitive limits. We call that point the CallomBurst. To step back to more realistic solutions is easy but when you never reach your limits you will never get to your full potential. Moreover – you will be very surprised about what happens in the years to come. Wow – you reached Camp 4. The one right below the summit. Take a good night sleep and remind your brain to look for the ultimate groundbreaking solution while you sleep. Don’t interfere with your brain now and sleep. |
| 5) Innovation Summit | |
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Get up early. The last step of the ideation process is the Innovation Summit. You rise to the top and see the wonders of this world or the amazing process of ideation you went through. The pictures are no different. The goal of this teamwork is to combine and recombine different experiences in an overall vision. At this stage, you only share your entire experience, all your thoughts, and compose a summary. In the end, this result will be a novel and groundbreaking innovation due to the techniques utilized to form it. |
Two connecting neurons
This stunning event was filmed by neuroscientist Dr. Lila Landowski. You’re watching two neurons that she saw under the microscope sensing one another and connecting.